Tim Woodring

I’m Tim Woodring. I started in graphic design and art direction, and I still work like a designer. I make the thing, then fix what’s wrong with it. These days the things are companies and software.

Most of it runs through Woodring Ventures, my holding company: Palanor, IncentiveTrips, Xeris Landscaping, the Frontier trade brands, and a handful of properties around Denver. My day job is Chief Solutions Officer at Unbridled, where I work on brand, culture, executive messaging, and how the company uses AI.

I finished my PhD at Colorado State in 2026 under Tom Chermack, whose work in scenario planning traces back to Pierre Wack at Royal Dutch Shell. Predictive Planning came out of that research and out of running my own businesses. I’m now writing Unto, a quieter book about purpose and stewardship, built around the weight of one preposition.

I’m married to Olivia. I’m a Christian, which shapes why I work more than what I write about. I speak now and then, most recently at Unbridled ACM, the Future Thinkers Forum and MPI. The easiest way to reach me is tim@timwoodring.com.